Our Story
For the love of coffee
A Healthier Ritual, Born from Experience
Noomf began with a simple question: can coffee fuel the mind without draining the body?
Founders Alex and Claudia, partners in life and business, shared a deep love for coffee but also the same frustration: caffeine highs, anxious crashes, and that wired-but-tired feeling. During the lockdowns, those effects became impossible to ignore. Determined to find a better way, Alex explored natural performance enhancers while Claudia discovered the potential of functional mushrooms. When their ideas came together, something extraordinary was born
Most coffees and energy products rely on caffeine, sugar, or synthetic additives to keep you going. But Lion’s Mane, a powerful functional mushroom, offered a natural, science-backed way to support focus, clarity, and overall wellbeing. After testing and refining blends in their kitchen and sharing them with friends and family, they realised the UK market was missing something: a coffee that fuels the body and mind in equal measure.
That’s how Noomf was born, pronounced [nu:mf], a name inspired by nootropics (natural compounds that support brain performance) and the energising oomph you feel from every cup. It’s a brand built around one simple belief: you shouldn’t have to choose between energy and balance.
Noomf is made with 100% full-body Lion’s Mane extract and smooth medium-roast Arabica and Robusta coffee. There are no fillers, no gimmicks, and no unnecessary extras – just clean, functional coffee crafted to deliver focus, balance, and calm energy that lasts.
Noomf is for people who value clarity over chaos, quality over quantity, and calm control over caffeine crashes. Whether you’re working from home, chasing a goal, or simply starting the day right, Noomf helps you show up at your best – focused, steady, and ready for more.
⸻
More Than Just Coffee – It’s a Ritual for Mind, Body, and Planet
Noomf blends ancient wisdom with modern science to create coffee that supports focus, mood, and wellbeing. Each serving delivers smooth, sustained energy without the jitters or anxiety of traditional brews.
We care deeply about what goes into your cup and where it comes from. Our ingredients are ethically sourced, and every pouch is fully recyclable. From cultivation to packaging, Noomf is made responsibly, because protecting your health means protecting the planet too.
Why We Exist
Premium Quality & Efficacy: We deliver scientifically formulated, concentrated products with no fillers, crafted to provide real benefits you can feel.
Transparency: We uphold openness about ingredient sourcing, formulation, and dosages to build trust in every cup.
Accessibility: Premium wellness should be for everyone. Our products are widely available at competitive prices.
Wellness & Empowerment: We inspire our community to make informed choices for their holistic health journey.
Community: We cultivate a strong sense of belonging and shared identity around our “Proud to be Different” ethos.
Sustainability: We are committed to ethical ingredient sourcing and use fully recyclable packaging to protect the planet.
Our
Values
- We embrace individual differences.
- We are inclusive of everyone.
- We think differently.
We Believe In Doing
The Right Things
- We are authentic, honest & value integrity.
- We love what we do - we are passionate about coffee, well-being & sustainability.
We Assure
Genuine Quality
- We gain trust through our quality products.
- We add value by providing consumers with their genuine Eureka! moments.
Our
Promise
- To transform the coffee experience of people who are proud to be different.
Real words from the people behind Noomf
Honest Voices, Real Mission, No Fluff
Team Quote
Steven - Sales & Ops at Noomf
• Steven :
What drives me is the mission. We’re making functional products that actually do what they say. No shortcuts, no fluff. I’m here to help get them into as many hands as possible, the right way.
Mel - Looks after Brand
• Mel :
We’re not here to be flashy. We’re here to be trusted. Every part of what we do - from the blends to the packaging - has to mean something. I want people to feel good about what they’re putting into their bodies.
Founder Quote
Alex and Claudia – Founders of Noomf
• Alex :
Noomf began during a tough chapter of our lives. Like a lot of people, we were running on caffeine and stress. Traditional coffee just wasn’t cutting it anymore. When we discovered log-grown Lion’s Mane, it felt like a lightbulb moment. We knew we’d found something worth sharing.
• Claudia :
We made a promise early on that we’d only ever make products we’d happily use ourselves every day. Everything at Noomf is built on that simple idea. From how we source ingredients to how we treat customers, it’s all rooted in honesty and care.
Partner Quote
Noomf's Mushroom Grower - UK & China based specialist in Functional Mushrooms
Noomf is one of the few brands doing it right. They use only 100% fruiting body Lion's Mane, grown naturally on hardwood logs. It takes longer and costs more, but the quality is on different level. The team genuinely cares about what they're putting out there, and it shows.
Team Quote
Steven - Sales & Ops at Noomf
• Steven :
What drives me is the mission. We’re making functional products that actually do what they say. No shortcuts, no fluff. I’m here to help get them into as many hands as possible, the right way.
Mel - Looks after Brand
• Mel :
We’re not here to be flashy. We’re here to be trusted. Every part of what we do - from the blends to the packaging - has to mean something. I want people to feel good about what they’re putting into their bodies.
Founder Quote
Alex and Claudia - Founders of Noomf
• Alex :
Noomf began during a tough chapter of our lives. Like a lot of people, we were running on caffeine and stress. Traditional coffee just wasn’t cutting it anymore. When we discovered log-grown Lion’s Mane, it felt like a lightbulb moment. We knew we’d found something worth sharing.
• Claudia :
We made a promise early on that we’d only ever make products we’d happily use ourselves every day. Everything at Noomf is built on that simple idea. From how we source ingredients to how we treat customers, it’s all rooted in honesty and care.
Partner Quote
Noomf's Mushroom Grower - UK & China based specialist in Functional Mushrooms
Noomf is one of the few brands doing it right. They use only 100% fruiting body Lion's Mane, grown naturally on hardwood logs. It takes longer and costs more, but the quality is on different level. The team genuinely cares about what they're putting out there, and it shows.
A better coffee for better days
Noomf chose a better path: dual-extracted, log-grown Lion’s Mane from full fruiting bodies, lab-tested, with over 30% beta-glucans, rich in polyphenols, and no fillers or gimmicks. Just clean, premium ingredients designed to support focus and wellbeing.
Coffee Conflict
After lockdown, Alex and Claudia faced burnout, brain fog and caffeine crashes. Coffee made it worse, especially for Alex with ADHD. Something had to change.
Smart Brew
They discovered a smarter coffee. A blend of nootropics, Lion’s Mane, and smooth Arabica Robusta that is fast, tasty and boosts clarity with every cup.
Mushroom Truth
They found UK brands using low doses, weak extracts and mycelium instead of fruiting body, cutting corners with little real benefit.
Noomf Begins
After months of testing, Noomf launched for people who want coffee that works as hard as they do. Real ingredients, real taste, no crash, no fluff.
Noomf Milestones
Earned a 5-star FSA rating, switched to 100% recyclable packaging, and built a loyal UK customer base that truly feels the difference.
Next Steps
Launched travel sachets, grew the team, upgraded the site and began R&D on new blends with mushrooms, nootropics and natural minerals coming soon.
Our Approach to Products, Sustainability & Community :
At Noomf, we create functional, sustainable products to help you feel and do your best. Our Lion’s Mane Mushroom Coffee exemplifies this, offering naturally uplifting energy and supporting focus and clarity in ethically sourced, recyclable packaging. Our commitment to community stems from these ethical practices and providing quality, health-conscious products designed to enhance everyday wellbeing.
Our Mission
- To empower people to live with clarity, calm and vitality, through carefully crafted functional beverages that support wellbeing while respecting the Earth.
Our Vision
- A world where everyone has access to nature’s smartest superfoods - authentic, sustainable, and responsibly crafted - designed to inspire wellbeing and enjoyment with every sip.
What We Stand For
- Purity & Potency - We use full-body, log-grown mushrooms with verified high levels of active compounds. No fillers. No shortcuts.
- Sustainability - We support ethical cultivation and use recyclable packaging to reduce waste and environmental impact.
- Transparency - Clear ingredients, no nasties, and no exaggerated claims. Just honest products you can trust.
- Community - We are building a movement of people who choose wellbeing, clarity, and conscious living - together.
- Innovation - Combining the latest research with ancient herbal knowledge, we continually refine our blends.
Join the Noomf Movement
Whether you're new to mushroom coffee or already part of the wellness wave, Noomf invites you to break the mould and choose a new kind of ritual - one that’s calm, focused, sustainable and grounded in science.
Be bold. Be different. Elevate every sip.
Our
Awards
