About Us

The Story Behind
Noomf

Functional mushroom coffee crafted for calm focus, clean energy, and better daily rituals. Born from experience, backed by nature, designed for the modern mind.

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OUR STORY

For the love of coffee

A Healthier Ritual, Born from Experience

Noomf began with a simple question: can coffee fuel the mind without draining the body?

Founders Alex and Claudia, partners in life and business, shared a deep love for coffee but also the same frustration: caffeine highs, anxious crashes, and that wired-but-tired feeling. During the lockdowns, those effects became impossible to ignore. Determined to find a better way, Alex explored natural performance enhancers while Claudia discovered the potential of functional mushrooms. When their ideas came together, something extraordinary was born

A Healthier Ritual, Born from Experience

Noomf began with a simple question: can coffee fuel the mind without draining the body?

Founders Alex and Claudia, partners in life and business, shared a deep love for coffee but also the same frustration: caffeine highs, anxious crashes, and that wired-but-tired feeling. During the lockdowns, those effects became impossible to ignore. Determined to find a better way, Alex explored natural performance enhancers while Claudia discovered the potential of functional mushrooms. When their ideas came together, something extraordinary was born

Most coffees and energy products rely on caffeine, sugar, or synthetic additives to keep you going. But Lion’s Mane, a powerful functional mushroom, offered a natural, science-backed way to support focus, clarity, and overall wellbeing. After testing and refining blends in their kitchen and sharing them with friends and family, they realised the UK market was missing something: a coffee that fuels the body and mind in equal measure.

That’s how Noomf was born, pronounced [nu:mf], a name inspired by nootropics (natural compounds that support brain performance) and the energising oomph you feel from every cup. It’s a brand built around one simple belief: you shouldn’t have to choose between energy and balance.

Noomf is made with 100% full-body Lion’s Mane extract and smooth medium-roast Arabica and Robusta coffee. There are no fillers, no gimmicks, and no unnecessary extras – just clean, functional coffee crafted to deliver focus, balance, and calm energy that lasts.

Noomf is for people who value clarity over chaos, quality over quantity, and calm control over caffeine crashes. Whether you’re working from home, chasing a goal, or simply starting the day right, Noomf helps you show up at your best – focused, steady, and ready for more.

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More Than Just Coffee – It’s a Ritual for Mind, Body, and Planet

Noomf blends ancient wisdom with modern science to create coffee that supports focus, mood, and wellbeing. Each serving delivers smooth, sustained energy without the jitters or anxiety of traditional brews.

We care deeply about what goes into your cup and where it comes from. Our ingredients are ethically sourced, and every pouch is fully recyclable. From cultivation to packaging, Noomf is made responsibly, because protecting your health means protecting the planet too.

Explore Our Journey

Why We Exist

Premium Quality & Efficacy

We deliver scientifically formulated, concentrated products with no fillers, crafted to provide real benefits you can feel.

Transparency

We uphold openness about ingredient sourcing, formulation, and dosages to build trust in every cup.

Accessibility

Premium wellness should be for everyone. Our products are widely available at competitive prices.

Wellness & Empowerment

We inspire our community to make informed choices for their holistic health journey.

Community

We inspire our community to make informed choices for their holistic health journey.

Sustainability

We inspire our community to make informed choices for their holistic health journey.

Our Values

We embrace individual differences.
We are inclusive of everyone.
We think differently.

We Believe In Doing The Right Things

We are authentic, honest & value integrity.
We love what we do - we are passionate about coffee, well-being & sustainability.

We Assure Genuine Quality

We gain trust through our quality products.
We add value by providing consumers with their genuine Eureka! moments.

Our Promise

To transform the coffee experience of people who are proud to be different.

OUR JOURNEY

A better coffee for better days

Early 2022

Mid 2022

Late 2022

2023

2024

2025

Coffee Conflict

After lockdown, Alex and Claudia faced burnout, brain fog and caffeine crashes. Coffee made it worse, especially for Alex with ADHD. Something had to change.

Smart brew

They discovered a smarter coffee. A blend of nootropics, Lion’s Mane, and smooth Arabica Robusta that is fast, tasty and boosts clarity with every cup.

Mushroom Truth

They found UK brands using low doses, weak extracts and mycelium instead of fruiting body, cutting corners with little real benefit.

Noomf Begins

After months of testing, Noomf launched for people who want coffee that works as hard as they do. Real ingredients, real taste, no crash, no fluff.

Noomf Milestones

Earned a 5-star FSA rating, switched to 100% recyclable packaging, and built a loyal UK customer base that truly feels the difference.

Next Steps

Launched travel sachets, grew the team, upgraded the site and began R&D on new blends with mushrooms, nootropics and natural minerals coming soon.

Our Mission

To empower people to live with clarity, calm and vitality, through carefully crafted functional beverages that support wellbeing while respecting the Earth.

Our Vision

A world where everyone has access to nature’s smartest superfoods - authentic, sustainable, and responsibly crafted - designed to inspire wellbeing and enjoyment with every sip.

What We Stand For

-Purity & Potency
-Sustainability
-Transparency
-Community
-Innovation

REAL WORDS FROM REAL PEOPLE

Honest Voices, Real Mission, No Fluff

Steven - Sales & Ops at Noomf

What drives me is the mission. We’re making functional products that actually do what they say. No shortcuts, no fluff. I’m here to help get them into as many hands as possible, the right way.

Mel - Looks after Brand

We’re not here to be flashy. We’re here to be trusted. Every part of what we do - from the blends to the packaging - has to mean something. I want people to feel good about what they’re putting into their bodies.

Alex – Founder of Noomf

Noomf began during a tough chapter of our lives. Like a lot of people, we were running on caffeine and stress. Traditional coffee just wasn’t cutting it anymore. When we discovered log-grown Lion’s Mane, it felt like a lightbulb moment. We knew we’d found something worth sharing.

Claudia – Founder of Noomf

We made a promise early on that we’d only ever make products we’d happily use ourselves every day. Everything at Noomf is built on that simple idea. From how we source ingredients to how we treat customers, it’s all rooted in honesty and care.

Noomf's Mushroom Grower - UK & China based specialist in Functional Mushrooms

Noomf is one of the few brands doing it right. They use only 100% fruiting body Lion's Mane, grown naturally on hardwood logs. It takes longer and costs more, but the quality is on different level. The team genuinely cares about what they're putting out there, and it shows.