The Story Behind
Noomf

Functional mushroom coffee crafted for calm focus, clean energy, and better daily rituals. Born from experience, backed by nature, designed for the modern mind.

Our team

OUR STORY

For the love of coffee

A Healthier Ritual, Born from Experience

Noomf began with a simple question: can coffee fuel the mind without draining the body?

Founders Alex and Claudia, partners in life and business, shared a deep love for coffee but also the same frustration: caffeine highs, anxious crashes, and that wired-but-tired feeling. During the lockdowns, those effects became impossible to ignore. Determined to find a better way, Alex explored natural performance enhancers while Claudia discovered the potential of functional mushrooms. When their ideas came together, something extraordinary was born

Explore Our Journey
Coffee plant
Noomf coffee cup

Why We Exist

Premium Quality & Efficacy

We deliver scientifically formulated, concentrated products with no fillers, crafted to provide real benefits you can feel.

Transparency

We uphold openness about ingredient sourcing, formulation, and dosages to build trust in every cup.

Accessibility

Premium wellness should be for everyone. Our products are widely available at competitive prices.

Wellness & Empowerment

We inspire our community to make informed choices for their holistic health journey.

Community

We inspire our community to make informed choices for their holistic health journey.

Sustainability

We inspire our community to make informed choices for their holistic health journey.

Background

Our Values

  • We embrace individual differences.
  • We are inclusive of everyone.
    We think differently.

We Believe In Doing The Right Things

  • We are authentic, honest & value integrity.
  • We love what we do - we are passionate about coffee, well-being & sustainability.

We Assure Genuine Quality

  • We gain trust through our quality products.
  • We add value by providing consumers with their genuine Eureka! moments.

Our Promise

  • To transform the coffee experience of people who are proud to be different.

OUR JOURNEY

A better coffee for better days

Early 2022
Mid 2022
Late 2022
2023
2024
2025

Coffee Conflict

After lockdown, Alex and Claudia faced burnout, brain fog and caffeine crashes. Coffee made it worse, especially for Alex with ADHD. Something had to change.

Smart brew

They discovered a smarter coffee. A blend of nootropics, Lion’s Mane, and smooth Arabica Robusta that is fast, tasty and boosts clarity with every cup.

Mushroom Truth

They found UK brands using low doses, weak extracts and mycelium instead of fruiting body, cutting corners with little real benefit.

Noomf Begins

After months of testing, Noomf launched for people who want coffee that works as hard as they do. Real ingredients, real taste, no crash, no fluff.

Noomf Milestones

Earned a 5-star FSA rating, switched to 100% recyclable packaging, and built a loyal UK customer base that truly feels the difference.

Next Steps

Launched travel sachets, grew the team, upgraded the site and began R&D on new blends with mushrooms, nootropics and natural minerals coming soon.

Background

Our Mission

To empower people to live with clarity, calm and vitality, through carefully crafted functional beverages that support wellbeing while respecting the Earth.

Our Vision

A world where everyone has access to nature’s smartest superfoods - authentic, sustainable, and responsibly crafted - designed to inspire wellbeing and enjoyment with every sip.

What We Stand For

  • -Purity & Potency
    -Sustainability
    -Transparency
    -Community
    -Innovation

REAL WORDS FROM REAL PEOPLE

Honest Voices, Real Mission, No Fluff

Steven - Sales & Ops at Noomf

What drives me is the mission. We’re making functional products that actually do what they say. No shortcuts, no fluff. I’m here to help get them into as many hands as possible, the right way.

Mel - Looks after Brand

We’re not here to be flashy. We’re here to be trusted. Every part of what we do - from the blends to the packaging - has to mean something. I want people to feel good about what they’re putting into their bodies.

Alex – Founder of Noomf

Noomf began during a tough chapter of our lives. Like a lot of people, we were running on caffeine and stress. Traditional coffee just wasn’t cutting it anymore. When we discovered log-grown Lion’s Mane, it felt like a lightbulb moment. We knew we’d found something worth sharing.

Claudia – Founder of Noomf

We made a promise early on that we’d only ever make products we’d happily use ourselves every day. Everything at Noomf is built on that simple idea. From how we source ingredients to how we treat customers, it’s all rooted in honesty and care.

Noomf's Mushroom Grower - UK & China based specialist in Functional Mushrooms

Noomf is one of the few brands doing it right. They use only 100% fruiting body Lion's Mane, grown naturally on hardwood logs. It takes longer and costs more, but the quality is on different level. The team genuinely cares about what they're putting out there, and it shows.

CUSTOMER REVIEWS

Honest Voices, Real Mission, No Fluff

L

Lauren

“
Smooth Energy, No Crash

I’ve been using Noomf’s mushroom coffee sachets for a couple of weeks now and I’m genuinely impressed. The flavour is smooth, not too ‘mushroomy’ like I feared, and the energy boost is clean and steady — no jitters, no crash later in the day. I love that it comes in single-use sachets, really convenient for work or travel. Also, the packaging feels premium. This has quickly become my go-to morning drink. Highly recommend if you’re looking for a healthier coffee alternative :)

J

Johanna

“
A Great Brain-Boosting Brew

Lion’s Mane Mushroom Coffee is a great brain-boosting brew in a convenient sachet format. It has a rich, smooth flavor with a mild earthy note and provides clear focus without jitters. Perfect for busy mornings or afternoon slumps — and the 7 sachets make it easy to take on the go.

R

Robert P

“
Great Product & Helpful Service

I've been using this company to buy lions mane coffee for the last 6 months, the product is good and the lady I spoke to from customer was really helpful. I would recommend 👍

K

Kyle Jones

“
Better Focus Without the Crash

Been using this for a couple weeks now, I cannot stress enough how good it is! I've come off of energy drinks, feeling less sluggish in the mornings, and feel I can focus a bit more whilst I am at work — amazing stuff!

B

Bianca

“
Glad I Gave It a Try

Was a bit unsure about mushroom coffee at the start but I heard about the benefits and positive feedback from a friend so decided to give it a go. This coffee has a very smooth flavour and still does the same job even with the added health benefits. Tastes nice and doesn't give me a headache or heart palpitations if I have too much. The delivery was quick too and the service was great. Would recommend this coffee.

N

Nur Haji

“
A Smoother Coffee Experience

I was looking for something better than the usual coffee experience — the jitteryness and then the inevitable crash that follows. This product had the familiar taste of coffee, albeit with a nicer smoother taste due to the lion's mane, and more importantly, a more sustained energy release throughout. Would strongly recommend.

D

Danielle Mileham

“
Absolutely Fantastic!

Absolutely fantastic! I've been looking for something that gives me the benefits of coffee, without leaving me with the shakes, this is the perfect solution! It tastes fantastic, stops the jitters, while making me feel alert and focused! Comes in a resealable pouch so it stays fresh and flavourful! I'll definitely be repurchasing! Highly recommend!

K

Kate Onyett

“
Great Taste, But Different for Everyone

The customer service is top-notch, and the coffee is deep and tasty. However, I was hoping that the mushroom extract would provide a brain stabilising effect. My brother had tried the coffee and found it much smoother in terms of mood and stress levels, and I was hoping for something similar. However, while it was a tasty cup of coffee, it did not have the same effect on me. This is probably an individual organic/genetic thing, but I was a bit disappointed, as the mood smoothing effect is one of Noomf's big sells. So, yes, very tasty, but in my case, not a big ‘extras’ difference for me.

C

Chrissy

“
Unreal Lion’s Mane Coffee

The lions mane coffee is unreal. I will be returning as soon as I finish this pack.

T

Thomas Tarrant

“
A Great Coffee Alternative

I’ve used this for a little bit now and haven’t had to use coffee or energy drinks. It’s a really good product.

K

Kyle

“
Goodbye Energy Drinks

Can't stress enough how good this stuff is, I've come off of energy drinks, started feeling a bit fresher and more alive at work, genuinely good stuff!

A

Alexandra Buck

“
A New Morning Routine

Such a great product! Exceeded my expectations, now a part of my morning routine!

S

Sam

“
An Amazing Drink

Noomf is an amazing drink! Since having Noomf I have noticed less of a dependence on traditional forms of caffeine whilst still being able to go about my day! The drink itself tastes exactly like a delicious cup of coffee both iced and hot. Highly recommend!

A

Alex Sammarco

“
Goes Above and Beyond

I have tried a few different lions mane coffee brands and this one really goes above and beyond. One cup in the morning keeps me going for the whole day without a crash, the taste is also immaculate!

A

Alexandra Buck

“
A Great Addition to My Routine

Website is easy to navigate! Great addition to my morning routine and busy days! I would highly recommend!

E

Emma Whitehorn

“
Smooth, Creamy & Energising

This coffee is amazing!!! Helps me get focused in the morning, has a smooth creamy taste and great value for money. Would highly recommend.

N

Nur Haji

“
Next Generation Coffee

I was trying out better alternatives to regular coffee and this was a godsend. I enjoyed all the usual benefits of coffee without the highs and lows and jitteryness that comes with it so I'd fully recommend this. The mushroom addition also smoothed out the flavour of the coffee so it's nicer to drink.

B

Brandon Newman

“
A Perfect Coffee Combination

Literally the perfect product for my Mam, she loves mushrooms and loves coffee. Its a win-win, thank you Noomf 👏🏻

E

Emma

“
Tasty & Great for Focus

Noomf is amazing! Noomf is affordable, tasty and has helped me with my focus! Would recommend to family and friends and will be buying again.

S

Sarah Thomas

“
Tastes Amazing

Tastes amazing, fast delivery and it actually works! Will definitely be buying again :)

C

Claudia

“
So Good!

Tastes nice, makes me feel better that I'm still drinking coffee but with added health benefits!! Definitely buying again! 😁💜

L

Lauren Young

“
More Focus, Less Stress

The cognitive benefits of this mushroom coffee are amazing. I feel more focused and less stressed throughout the day.

B

Brandon Newman

“
A Coffee Lover’s Win-Win

Literally the perfect product for my Mam, she loves mushrooms and loves coffee. Its a win-win, thank you Noomf 👏🏻

R

Robert Murray

“
Energy Without the Jitters

This coffee provides a fantastic energy boost without the jitters. The Lion’s Mane mushrooms make a noticeable difference in my focus.

A

Alice Brown

“
A Great Alternative to Regular Coffee

This mushroom coffee is a great alternative to regular coffee. It tastes fantastic and provides a noticeable cognitive boost.

S

Sandra Scott

“
Refreshing & Energising

This coffee is refreshing and energizing. I love the taste and the health benefits it provides.

S

Sarah Wilson

“
Great Taste & Better Focus

This coffee not only tastes great but also makes me feel more alert and focused throughout the day. The health benefits are a big plus!

C

Chris Watson

“
Mental Clarity in Every Cup

NOOMF coffee is the best for mental clarity. It tastes great and provides a noticeable boost in focus and energy.

S

Samantha E

“
Smooth & Delicious

This coffee is smooth and delicious. The Lion’s Mane mushrooms add a great cognitive boost.

J

James Harris

“
Focused Throughout the Day

The cognitive benefits of this mushroom coffee are amazing. I feel more focused and less fatigued since I started drinking it.

A

Anthony Hall

“
Coffee for Mental Clarity

NOOMF coffee is the best for mental clarity. It tastes great and provides a noticeable boost in focus and energy.

L

Lisa E

“
Better Focus & Productivity

I’ve noticed a significant improvement in my focus and productivity since switching to NOOMF coffee. It’s the best!

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